Botanists rely on the use of scientific names for plants in part because a given plant may have more than one common name, depending on what part of the country you find it in. Using a plant’s genus and species eliminates any confusion or misidentification. Shadbush is a perfect example of this. There are many species of Amelanchier, but one that is common in the Northeast, Amelanchier canadensis, has a minimum of eleven common names: Canadian Serviceberry, Chuckleberry, Currant-tree, Juneberry, Shadblow Serviceberry, Shadblow, Shadbush, Eastern Shadbush, Shadbush Serviceberry, Sugarplum and Thicket Serviceberry. Because it flowers around the same time as shad return to their spawning grounds, I lean towards the use of a common name that incorporates this saltwater-living, fresh water-spawning fish.